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Showing posts from July 1, 2018

Luxury Camera-Branded Timepieces

The Leica L1 and L2 Were Created by Leica Engineers and Designers Leica, the German camera company, designs both powerful and beautiful cameras, but the Leica L1 and L2 show that the brand isn't scared of venturing into new territory. The L1 and L2 are two new timepieces engineered and designed by Leica, and they combine German precision with an attractive minimalist aesthetic. There are plenty of luxury brands -- Leica included -- that will simply license their logo and brand identity to off-the-shelf products, but the Leica L1 and L2 watches certainly don't fall into that category. The watches were designed in-house by one of Leica's frequent contributors, and the internal mechanisms were engineered by a local German company called Lehmann Prazision that makes its own high-precision machinery used in some of Europe's finest watches.